— CLASS
Graphic Design 1
— CATEGORY
Branding
Graphic Design
— DATE
10.25.24 – 12.05.24
Beyond Blooms is a branding and design initiative created for the Pollinator Partnership, a non-profit organization dedicated to protecting pollinators like bees and butterflies. This project aims to increase funding for the non-profit through an initiative that sells seed packs personalized to the users geographic location with modern, eco-friendly branding. Deliverables include initiative idea, name, tagline, logo, promotional posters, mockups and packaging.
CONCEPT
Pollinator Partnership is a non-profit organization dedicated to promoting and protecting the health of pollinators. They currently run a few initiatives, including Bee Smart School Garden Kit, North American Pollinator Protection Campaign and Bee Friendly Gardening. The branding for these initiatives is often outdated, and doesn’t appeal to a younger, eco-conscious audience.
How might we create a new initiative for the Pollinator Partnership that appeals to a young, eco-conscious audience?
Concept Development
The project began with brainstorming ideas for a new initiative. Initially, I envisioned selling seed bombs—compact balls made of seeds, clay, and compost designed to be thrown where one wants flowers to grow. However, after receiving feedback, I pivoted to seed shakers, a reusable and more portable alternative.
The seed shakers contain personalized seed mixes tailored to the user’s geographic location. This ensures that the plants grown are both pollinator-friendly and non-invasive, aligning with the mission of supporting local ecosystems and protecting pollinators.
Logo & Branding
During the design process, I explored three iterations of the logo and name before deciding to create a logo that features a honeycomb-inspired double “B.” This design not only represents the initiative, Beyond Blooms, but also resembles the body of an insect, symbolizing pollinators like bees.
To maintain a clean and modern aesthetic, I selected a sans-serif typeface for the branding. To make it more engaging and appealing to a younger audience, I incorporated playful illustrative flowers into the packaging and promotional posters, adding a touch of fun and vibrancy to the overall design.
Advertisements
For this campaign, I focused on imagery of flowers both thriving in nature and emerging in desolate areas. This contrast encourages users to see the product as versatile—something that can be used anywhere, especially in barren, flowerless spaces.
To reinforce brand identity, I incorporated attention-grabbing catchphrases that play on existing brand elements, adding to the playful aspects of the brand.
or contact me at gore.c@northeastern.edu if you have any questions!